What are the Benefits of Blockchain in Media and Entertainment?
The music business still primarily operates on legacy systems and business models erected when songs were distributed in a hard-copy format, and not released via the internet. Only a few players have caught up to digitization, and they dominate the streaming market, squeezing out profit for artists.
The open and decentralized nature of the public Ethereum platform will allow actors in the entertainment industry to reap the following benefits:
- Decreased IP infringement
- Disintermediated content from industry intermediaries
- Direct monetization of all copywritten assets through smart contracts and p2p micropayments
How will blockchain decrease IP infringement in media and entertainment?
Digital piracy, fraudulent copies, infringed studio intellectual property (IP), and duplication of digital items cost the US film and TV industry an estimated $71 billion annually. Enterprise Ethereum allows artists and creators to digitize the metadata of their unique content and manage and store IP rights on a time-stamped, immutable ledger. The append-only structure of a blockchain makes it easier for creators to legally enforce their rights once infringement occurs.
How will blockchain bring disintermediation to media and entertainment?
The advertising and media industry is rife with intermediaries. CitiGroup reports that although the US music industry spend is at an all-time high of $43 billion a year; the artist only takes home $5 billion, or about 12 percent. On-demand streaming services like YouTube, Spotify, Apple Music, and Soundcloud are intermediaries as well as industry players like recorded music companies, music publishers, music managers, and music distributors.
How will blockchain enable micropayments in media and entertainment?
Once a content creator has registered their property on a blockchain platform, the blockchain records every usage of that piece of content. This tracking enables real-time, flexible, and fully transparent consumption-based pricing mechanisms, e.g., metered billing. A smart contract can be utilized to execute automatic micropayments between the consumer and the creator.